This site is a free web version of the Kindle and paperback book “The Art & Science of Internet Car Sales,” which is available for free as a Kindle book (if you have Amazon Prime), $5 otherwise, or $10 as a paperback. I intentionally keep the price for this material cheap to free so that any new or used car salesperson anywhere can afford to try it out.

The Art & Science of Internet Car Sales – 8th revision.

Contents © 2021 by Trace Ordiway.  Information shared here does not necessarily reflect the opinions or recommendations of CDK Global, Sincro, FordDirect, the Ford Motor Company, ShiftDigital or Subaru of America who are not responsible for this content.  Contents last updated December 2020.

 All comments, criticisms and constructive suggestions welcome. trace@ordiway.com. If you see a typo let me know!

Special thanks to Diana Ball Cooksey (www.dbcooksey.com) for introducing me oh those many years ago to true professional salesmanship and showing me how it’s done.  DBC, your stamp is on a lot of the content of this book.

Thanks also to David Kain of Kain Automotive for the use of the phrase, “The email sells the phone call, the phone call sells the appointment, and the appointment sells the car.”  Check out David’s training and consulting offerings @ https://kain.auto.